PDP



Sound and Image Brief

Liverpool Philharmonic Orchestra

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As the Liverpool Philharmonic is the customer for this brief I thought it would be a good idea to see what it’s all about.                                                                                                              

“Opened on 27th August 1849, Liverpool Philharmonic Hall has long been an acclaimed and integral part of the cultural life of Liverpool, and was described as ‘the best in Europe’ by Sir Thomas Beecham before being dramatically destroyed by fire in 1933. “

“75 years on from the fire, the present hall, designed by architect Herbert Rowse and opened in 1939, continues its established reputation as one of the UK’s premier arts and entertainment venues, as both a concert hall and cinema. “

“The art deco splendour of Liverpool Philharmonic Hall was restored in 1995 following a £10.3 million refurbishment; parts of the foyer are said to be based on decoration in the tomb of Tutankhamen. “

Hall Interior

‘Liverpool Philharmonic Hall presents on average 300 concerts, events and films, attended by approximately 300,000 people per annum. The venue has an illustrious tradition of bringing the top names from rock, jazz, world, classical and contemporary music.’



Andy Goldsworthy
Andy Goldsworthy born 26th July 1956 in Cheshire is a Sculpture who studied at Bradford College of Art and Preston Polytechnic. He creates his environmental and land art to site specific. He uses natural and found objects in natural and urban settings.
He uses materials such as:
  • Brightly coloured flowers
  • Icicles
  • Leaves
  • Mud
  • Thorns
  • Pine cones
  • Snow
  • Stone
  • Twigs
Photography plays a crucial role in presenting his sculptures as some don’t last forever.
He was the founder of rock balancing.
Quotes
” I think it’s incredibly brave to be working with flowers, leaves and petals.But I have to: I can’t edit the material.”
“Each work grows,stays,decays-integral parts of a cycle which the photograph shows at it’s height, making the moment when the is most alive. there is an intensity about a work at it’s peak that hope is expressed in the image. Process and decay are implicit.”

Snow and stone arch
Langholm, Dumfriesshire
February 1986
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I like this piece of work because of the way the snow and stone have stuck together to create this arch without the snow joining each snow together there wouldn’t be an arch. It reminds me of a zebra/zebra crossing with the use of the contrasting colours. The photograph captures it well and the lighting creates good shading. I wonder what it looked like when the snow started to melt would they stone fall through the snow and create another sculpture?

I also chose this image because at the moment the landscape around me is covered in snow, I believe it makes the landscape more beautiful as the white snow makes it look clean and sparkilng when the sun hits it. It gives me ideas about using the snow to create some ideas for this brief.

Cracked earth removed
St. Louis, Missouri
9 October 1986

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Here Goldsworthy has picked at cracked earth to create this sculpture. It looks as if it’s an island surrounded by water with loads of counties/spaces because of the cracked areas. It looks like a map which shows different countries with their boundaries.

Frozen patch of snow
each section carved with a stick
carried about 150 paces, several broken along the way
began to thaw as day warmed up
Brough, Cumbria
March 1984



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This reminds me of a frozen loch ness monster. The cold white snow stands out against the browns and greens surrounding it.


Curb Media Agency

www.mindthecurb.com

 When we had creative futures week Paul Roberts from JP Creative showed us the image of the snow tag on a postbox and I thought it was a really good idea so I researched it and found out that Curb Media Agency created it. I went on their website and fell in love with their ideas of using natural elements to advertise companys. I particulaly like the snow tagging and the clean advertsing. They use things that are already there to promote these. Their ideas are perfect for the sound and image brief because their ideas are innovating and fresh.

“Curb is the first and only agency in the world to offer bespoke media solutions using solely natural earth elements. We have created a portfolio of unique eco-advertising services and a crack ‘green-team’ of creative experts, that provide brands with outstanding natural solutions which impact on their target consumer without impacting on the environment.”

“Put simply we offer a viable choice for clients looking to integrate nature into their marketing communications.”

“Our approach…”

“Why can’t a great media solution be a natural media solution?”

“The lack of viable answers to this simple question is the inspiration for Curb and forms the basis of everything we do. We are therefore committed to only ever using natural earth elements in our creative solutions and providing a selection of media options which are sustainable and effective.”

“Ultimately we believe that it’s not just what you say in your communications but also the medium you use.”

Above taken from their website.

 

Curb Media Agency is a low-impact advertising agency who use natural materials to create branding.

They cut logos into turf, build branding sand sculptures, tag snow, solar art and clean advertising.

Snow Tagging


snowtaggingThe snow tagging was done in central London it was a quick hit campaign for sports and lifestyle brand Extreme.Over 3,500 imprints were placed on parked cars, walls, post boxes etc. Curb used a laser-cut stencil to leave a sharp imprint.


Clean Advertising

“Clean advertising is a highly targeted process which works by literally cleaning your message into the required location. Using laser cut stencils and specialist equipment we carefully clean the dirt out through the stencil leaving a stark contrast between the original colour of the dirty surface and the “as new” clean colour.”

“The message lasts up to 8 weeks dependent on the location and the process is 100% legal, remember nothing is added to the surface except water collected in rainbarrels (albeit in a highly targeted way).”

“As one of Europe’s leading clean advertisers we are experts at providing this service. We have successfully delivered numerous national and international campaigns, for brands ranging from conservative banks to the UK police. We offer clients total security with our liability disclaimer and take full responsibility for all of our campaigns.”

(www.mindthecurb.com)

  

Logrow

 

“Logrow is the world’s first truly green ‘eco ad.’ Our award-winning horticulturalists at CURB™ have developed ingenious ways of creating brands using high quality grass, shrubs (of various shades) and natural elements such as wood and natural stone to create your brand logo. Any creative message or brand logo can be delivered in crystal clear quality set in our unique mobile nurseries – perfect for indoor/outdoor events – permanent fixed units of any size or bespoke brand pieces for corporate HQ�s. Both types of unit can be re-planted as and when required and have the flexibility of changing the elements for maximum impact.”

“Curb experts can literally cut messages, straplines, products or logos into our immaculate turf fields from 1 to 30 meters square, creating a natural image exactly as it would be produced in digital form. These unique pieces can be maintained for as long as is required and are perfect an innovative green PR or marketing campaign/stunt.”

“For the indoor environment, our multi-layered support system allows the logos to flourish for up to a month.”

(wwwmindthecurb.com)

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Sand Brand

“At curb we use sand sculptors that are highly skilled and can execute any brief no matter how complex. The range of their work is limitless and can range from life size people to corporate logos to entire cities. Our sand sculptors have the ability to scale up their team according to the size of project and can undertake projects all over the world in outdoor or indoor locations.”

 

“The sand sculptures are made using only sand and water so it is completely environmentally friendly. Some previous satisfied clients include o2,Ernst and young and the Chelsea flower.”

(www.mindthecurb.com)

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Solar Art

“Solar art is one of the oldest art forms, is beautifully simplistic in its origination and is created using three key elements. The power of the sun’s rays, a magnifying glass and the skill of the artist who is able to burn the most intricate patterns, portraits and logos into wood. Our solar artists at curb are the leaders in their field and are adept at burning stunning portraits and logos into wood. This media type is perfect for bespoke corporate art, company logos, attention grabbing center pieces for events and luxury boat builders.”

(www.mindthecurb.com)

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Richard Long

Born 1945 in Bristol Richard studied at West of England College of arts and St Martins school of art.

His art is made by walking in landscapes. He photographs the sculptures along the way.

 ‘Art as a formal and holistic description of the real space and experience of landscape and its most elemental materials.’ ‘Nature has always been recorded by artists, from pre-historic cave paintings to 20th century landscape photography. I too wanted to make nature the subject of my work, but in new ways. I started working outside using natural materials like grass and water, and this evolved into the idea of making a sculpture by walking.’

 

 

‘Walking also enabled me to extend the boundaries of sculpture, which now had the potential to be de-constructed in the space and time of walking long distances. Sculpture could now be about place as well as material and form.’

‘I consider my landscape sculptures inhabit the rich territory between two ideological positions, namely that of making ‘monuments’ or conversely, of ‘leaving only footprints’

 Examples

Stone Line 1980

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 This artwork is bringing the outdoors inside. The different sized slate is formed into a long rectangle.

River Po Line

Italy 2001

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 This looks a fun piece of art i feel like i want to walk in between the gaps.

 

 

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Cornelia Parker

Examples Of Her Work

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 This looks as if it’s in a tornado the window helps but the way the shadow have formed create a sense of mayhem and it looks dominating as the shadows are alot larger than the materials itself. This one definetly stood out more than others.

 
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 These large installations that Parker has created are really effective when light is introduced as the shadows they create make it all that more aestheitc. They look as if they’re floating. 

Joshua Davis

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Joshua Davis brings a digital feel to the landscape his images are made out of loads of shapes overlayed. They dont look like a landscape but some how you can work out it is. He uses alot of whites and greys in his work but he also brings a hint of colour but only norm ally one but in different tones.

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This image gives me the feel of water as the shapes look like waves aginst the sand also the blues and creams create this feel too.

 

 
Andy Warhol
Whilst designing my final piece I created a popart image of one of the composers I watched a youtube video that helped me create these images. My idea came from Andy Warhols portrait images of people such as Marilyn Monroe,  whilst in Berlin I visited the Hanburger Bahnhof which had an exhibition of the artists work. They were silkscreens of the work. Seeing them at large scale was amazing as some were just big enough to fill the wall especially the one of Mao Tse Tung I couldn’t believe how big they were.

I took some photos while I was there:

 

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Roy Lichtenstein

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Roy Lichtenstein has always influenced me ever since I was introduced to him in college. I’ve always enjoyed his comicesque feel to his artwork. it similar to Warhol but he’s gone that little bit further and used dots to fill in images as well as lines in his artwork. Young women are in his work alot, in situations.

 

 

 

 

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John Davies

I studied Alevel Photography at college and did a brief on the urban and rural landscape when researching I came across John Davies. Straight away I loved his photography. His black and white photography works well with the british landscape. His work influenced me so much I travelled to two similar areas Doncaster and Stoke and took my own photographs of run down factories, derelict housing and water towers.

I’ve reflected back to his work because I believe it’s a contrast to the other designer/artists i’ve looked at for this project. It shows the other side of the british landscape.

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1.Agecroft Power Station, Salford, England, 1982

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2.Stalybridge, England, 1982

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3.Monkwearmouth Colliery, Sunderland, England, 1983

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4.Stockport Viaduct, England, 1986
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5.Allotments, Easington, Co.Durham, England, 1983

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6.Blaenau Ffestiniog, Wales, 1994

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Final Design

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Comments

  1. very nice website
    cheers!!!

    | Reply Posted 5 years, 1 month ago


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