Josef Müller-Brockmann
I decided to look at Joseph Muller-Brockmann use of type and grid systems for visual research on type and grid systems. To help me with my type and structure of my finished piece of work for market data brief. I think that it’s inspiring to see type structured in this way. When looking at type i’d have to put my hands up and admit that I never take grid systems into consideration. Looking at this work has helped me realise that layout is important when creating designs.The use of the grid system makes his work look formal, tidy and legible.
“ The grid system is an aid, not a guarantee.
It permits a number of possible uses and each
designer can look for a solution appropriate to his
personal style. But one must learn how to use the
grid; it is an art that requires practice. ”Josef Müller-Brockmann
A diagonal grid system is detected in this piece, it surrounds the cow apart from one part which is on the cow. It would of looked completely different if the type was curved around the cow or placed horizontally. The text stands out more than the image against the green background, because as the text is bold and large especially the “olma.” It stands out more because the image is both black and green so it blends into the background. The text must be the most important part of the poster as the way it’s presented and perceived shows this.
Again a diagonal grid system is in use here. The direction of the text is in line with the image and are both the same colour. The type is brought into the image by being placed in between the lines of the image. Due to the fact that the type and image merge into one image your eye moves directly from bottom to top diagonally. This also makes that one big image the centre point of the poster.
