PDP



BBH London (Bartle Bogle Hegarty)

http://www.bartleboglehegarty.com/#/europe

BBH Started march 29th 1982, at the time they were working out of a briefcase. It’s independently owned and managed.

“Big, enduring ideas are the key to successful communications.”

BBH’s adverts are very popular and I recognised a lot of them from  tv ads.

Barclaycard Waterslide

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As a child I always wanted a slide that took me from A to B. as soon as I saw this advert I thought it was brilliant. It shows a man at work at the end of the day getting changed into his swimming shorts waving goodbye to his colleagues (who are looking at him strangely) he opens the storage room door and there is a water slide, he goes down it and there are scenes of city landscapes, markets and a library. He uses his barclaycard in the market this is the only time you see it during the ad. People are looking up from the streets wondering what’s going on. The slide take him all the way home straight into his house. The humor of him being stuck in the library the music stops and there’s just a squeak as he’s trying to move along a dry part of the slide. The tag line is “Making payment simpler.” This relates to the advert because it is showing us a simpler way of getting home from work instead of being caught up in rush hour.  

Audi Q5

Unbox The Box

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Car adverts of recent have gone for the fun factor in their advertisements for example the Skoda Fabia car made from a cake. This Audi advert is really good the way the illustration is drawn onto the box but at the same time is making the box fold, bend etc looks real. How they produced an advert with just a box and a animated illustration is so simple but so effective at the same time. The way the box folds to create the shape of the car is very effective. “We’ve unboxed the box,” is the tagline perhaps the previous model of the car was too square and they’re showing that they’ve smoothed out the sharp edges.

 

Banardos troubled children

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I am looking at shock advertising used in charity campaigns so this ad called, “Troubled Children” by Bartle Bogle Hegarty is perfect. It gives the audience a short story of a young girls day to day life, attacking a woman, in a young offenders institute crying, struggling at school, being abused by a male family member and finally she looks as if she’s taken an overdose. This keeps being repeated but faster and faster. At the end there’s a white background with black type on it saying, ” For thousands of children in the UK the story will keep repeating itself until someone stops it,” the girl is crying in the background.

The ascending speed of the ad, makes the impact of the male hitting her, more shocking. The sounds plus the horrific imagery makes you more alert about the things she is going through. You start off seeing her in a hoodie attacking someone and being put away, but because she’s crying it makes you realise she’s till just a kid. the fact that you see her struggling at school makes you believe it’s because she’s trouble and that she’s missed out on her education because she’s been in a young offenders institute. It then hits you in the next scene the reason why she;s like it, it’s because she’s being abused by a male who smacks her on the back of her head. A more disturbing image follows, it’s of her overdosing which makes you feel sorry for her because she’s trying to get away from her troubles. Her pale face, looking sparked out and lifeless effects you as she’s laying there against a wall in an alley some where with a drug dealer wanting money off her.

KFC

 

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All four posters are simple and straight to the point. The simple finger-printing designs are legible but fun and friendly too. The use of red large backgrounds emphasizes the ‘mini’ in the mini fillet burger. The popcorn chicken shows it’s “popcorn chicken” because of the way it looks like it’s popping like popcorn in a microwave. The colour scheme works well as the red bleeds through the broken lines from the finger and hand prints.

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Bartle Bogle Hegarty Global

http://www.bartleboglehegarty.com/#/global/

Banardos Print 

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