Donatos Sandwich Brief

The brief was to create a fresh sandwich packaging for Donatos an American food chain.


Sandwich Packaging



 This sandwich shows a large area of the sandwich due to it’s large window showing the customer exactly what they are having. The use of green gives it that spring feel which relates to the fact that it’s `spring sandwich of the week`. There is no description of what the sandwich is but does it need that as the window shows you what’s in it. Capital letters are used throughout but as there’s little text on the front it works it would definitely standout more on the shelf. The cardboard packaging makes it easier to recycle. It is a basic triangle box but has been designed to the best intentions of showing the public what’s in their sandwich.



 Parts of the text isn’t legible from far away. The paintbrush swoop makes the sandwich look fun. Colour is co-ordinated to the sandwich. It’s also a triangular box but it opens in a different way creating a dinner plate to use. The window isn’t as big as the EAT box but still shows both sandwiches and you can see whats in them. Nutritional info is on the front which is a plus as now a days people like to know about calories, especially women.


r_eco-friendly_sustainable_sandwich_packagingAn eco-friendly packaging is good because it’s bio-degradable. The problem is that you can’t see the sandwich until you’ve purchased it because it’s packaging surrounds the contents with no plastic window. The image on the packaging is a photo of a sandwich but doesn’t mean the sandwich will look like that. I like the napkin idea as you can put all the information on it. It also looks like you can’t fit a whole sandwich in it.



 This is a way to package a sandwich I haven’t seen before. If you look at it face on you can’t see what is in the sandwich but info is provided. The cherry tomato is a good idea but not everyone likes tomatoes so it could be wasted. There is alot of plastic used which isn’t very green. The stickers don’t realty go with the type on the sandwich box due to it’s colour.













I have looked at Alex Ostrowski website and find it really interesting. His work throughout looks like he’s playing and having fun with his ideas which is great factor to keep after graduating University.

When I got to a stage where I felt my ideas weren’t going anywhere I got inspiration from this years YCN book cover. The use of collage made the book look bright and fun. The brief wasn’t fun at the time and I needed to do something completely different and fun. So i decided to make my own collages using different sorts of paper. I made a rainbow, sun, hill and the sea.  





















Final Board

To print out a final board for the donatos brief was a great success as I had never before got to the print stage in a brief. It might not have been perfect but I met the deadline and had a final print on the wall as asked. Factors I didn’t think about whilst setting out my board was the layout and I didn’t have a description on it to tell the clients what it was about. These factors I have looked at more carefully when setting out my board for future projects.


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