PDP



Creative Futures Week

Monday

Promofix- promotional marketing

www.promofix.com- merchandising agency

History

Graphic design apprentice

Marketing at Uni

Marketing Executive and Account Manager Coal Port

Roles

NSPCC

Chairperson of Telford young professionals

Award winning young entrepeneur

Case Study

Quest 88

Therapy through activity

Standing/therapy/cycling/walking

Disabled products for kids

A bike was made for disabled children to boost sales Promofix created different colours such as pink/black/silver-this increased sales.

branding is accessible across everything

Accessories for the bike were designed to boost sales including accessories and wheel covers.

designing not just the obvious.

“design is all around us- so the opportunities are endless.”

“Use your ideas in a practical way adapt to clients needs.”

see what the going rate is- don’t under sell yourself.

Starting your own enterprise start small but think big. Understand social media and new media. Use your skills to make you stand out.

Linked in- business facebook it’s a social media that clients can review you.

Explore and look for inspiration.

A business isn’t one without an accountant.

This was an inspiring talk by a young woman called Kathryn Holloway from Shropshire who had created her own business at a young age. I could really relate to her as she’s from Shropshire where I’ve lived for 15 years. She is a very positive role model.

Also during this day we received talks from Gary Greenwood, Tracy Simpson and Vicky Reynolds these talks didn’t relate to me and at some points the information was heavy. I don’t intend to set up my own business so i didn’t enjoy the day.

Tuesday

Chris Ramsden Chartered Society of Designers

Getting a job in design

We were told at the beginning of the talk that Chris wasn’t going to talk about getting a job in design as advertised above he was going to talk about his life as a designer. Basically he just showed us his work in a presentation. It was good that he had helped loads of people in space and with disabilities but we thought we were going to have a talk on how to get a job which is more relative to “creative futures week.” I was looking forward to this but was disappointed by its content.

James and Stuart from Thoughtful Manchester

What does an employer/ client want to see: Portfolios and CVs

This talk was without fail the most interesting and worthwhile talk throughout the 3 days it was very helpful for students getting into the design industry.

Keep in touch with companies by showing them new work, show your progression.

Preference of medium for 1st contact

  • email 75%
  • post 13%
  • in person 12%

 

  • Don’t make the email generic be personal to them.
  • always attach work to your emails, then phone up after email..
  • Dear…………….. my name is…………,I want to work with the best, you are busy people. I will make tea.in a small studio personality is a real issue.Im the nice to have around type. i work alone. i shall not sigh loudly as if i’m really bored all the time.

Michael Johnson

Pdf-between 5-7 briefs-5mb

be prepared to do placements and work experience

send them cake

book to give them

photography concise

Portfolios

  • WireO-band book-esay to update
  • Smaller book for logos
  • Screw post book
  • Carrying case
  • saddle stitched book
  • spiral bound
  • i-pad moving images
  • brief case
  • holiday suitcase
  • russian doll boxes

Most Common mistakes in portfolios

  • spelling mistakes
  • people who talk to much
  • names spelled incorrectly.

Patrick Baguley

Be interested rather than interesting

you can not not communicate

Johnathan Baldwin

  • Go to talks
  • talk to other students
  • go to galleries

How many pieces in a portfolio

10-20? 8-10? 12?

start with best finish with best

Paula Scher

be interested in what they do and you can learn from it, it’s inspiring

you admire them

 

Expected length of interview

30 mins

 

Which studios you want to work with

  • start a dialogue today
  • send a short professional email
  • make a phone call 3-4days after
  • A3 book style portfolio 10-12 pieces of work
  • prepare for a 30 min interview
  • always send a thankyou email
  • never give up

Wednesday

How to get a foothold in film and TV

Joe Matthews

Joe didn’t go to uni he started out in the editing part of the film industry. He was given a 6 week apprenticeship where he made tea, this made him get to know people in the industry that would help in the future.

Film editing is a good discipline in film making because you see the final part- seeing all the other peoples contribution to the film brought together.

He got skills from the apprenticeship to get him into the industry.

In the industry today full-time positions are at a low. Freelance and part-time positions are more likely going to be offered.

Joe worked for the BBC for 10 yrs

He is currently freelancing.

His has just produced his own film called Bedlam which is the history of belthem hospital psychiatric ward.

How to get a good career

  • Work experience creates contacts to get a job
  • impress them with your interest and enthusiasm
  • emailing people 9/10 often no reply because they forget
  • follow up send your email again- be polite
  • advantage is being thick skinned- keep hassling
  • schedule your contacts if they say get back to me in 3 months get back to them.
  • Networking.

Everyone has to work there way up in the industry

Do not be worried about rejection.

Storyboarding-Natalie

commercial storyboard artist

she visualise directors ideas.

life drawing skills are essential

30 second commercial 20-25 frames

I went to this talk because of my feelgood animation I created I wanted to see how you present your idea in a story board.

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