Dissertation Survey
Please could you all answer the questions in my survey on Shock Advertising and Children’s charity campaigns.
Thankyou
<a href=”http://www.surveymonkey.com/s.aspx?sm=yNW01GIQAqgHP1mgSivyfw_3d_3d”>Click Here to take survey</a>
Kleenex YCN Brief
At the end of my second year we were put into groups for two weeks to do one of this years YCN briefs.As a group we chose the one to get men to buy and use kleenex. Here is my idea.
Here is a story board for an advertisement for Kleenex it’s to persuade young men to use and buy more tissues. It shows two men having a drink in a pub, one goes to the toilet whilst the other knocks over his friends drink he pulls a Kleenex from his pocket and mops it up. He then rings it back into the pint glass just in time as his friend comes back from the toilet who is unaware of what’s happened and takes a mouthful of his pint as his friend smiles to himself.
I recently went on the YCN website to look at who received commendations for this brief, here they are.
Emma Townley & Howard Barker
Emma Whalley & Jennifer Walls
Andy Griffin
Laura Blackburn
D&AD 2009
Tuesday 30th June
I didn’t know what to expect when I went to the d&ad exhibition. The size and content was a surprise. Each University had an area to showcase their work; some had a few rooms others only one. Students’ work was exhibited on the walls and on tables, which included portfolios. Business cards were either on tables, or next to designers work, it was a bit easier to get it from next to their as you didn’t have to root through 20+ cards to find the one you wanted. Students took it in turns to stay in their station, some designers asked if we had and questions etc where others just sat or stud and watched.
Some Universities had books made of their work and were a good way to advertise their work that wasn’t being showcased. It may not be a business card but his or her work and contact details for every graduate was in the book. This is something I believe we need to do next year. The quality of the books was very good. Northumbria University’s book was definitely the most creative it had a carry handle to it and had a white gloss typeface across the cover, with a bright orange neon sticker. Blackpool University went a little further and gave out rock with the dates of the exhibition on and each designer had a note book with one of their designs on the cover. Other universities made packs of postcards to give out they would be bounded together some how and have a postcard for each designer to exhibit their work and information. Uni made their work into a stamp book which you peeled off the designers work and match it with the right image, this made you look at every single persons work that is in that book, unlike at an exhibit where you would just walk past it. The books are tiny but fun to do.
One thing that stuck out a mile when looking at people’s business cards was that at least half of the people their didn’t have a website or didn’t have their Website on their business cards. I BELIEVE THIS IS A MUST SINCE DESIGN IS TURNING DIGITAL OUR WORK SHOULD BE ACCESSIBLE ONLINE FOR AGENCIES WHO ARE INTEREST CAN SEE OUR WORK.
Business Cards
As we went around the exhibition I picked up a variety of business cards. A lot of the business cards were just typographical and some had an image from the persons work. Ones that caught my eye had something a little bit special added to them ,Claire Jenks who created her own scratch-card business card called “the graduate lottery” There are 9 panels to scratch off in 8 of them are different skills. She has the 9th had her contact details. I thought this really worked it would get the agency to interact with the business card making it fun and memorable. One card that caught my eye is one by Kirsty Wright she had re-used an old train ticket, she’s thinking about the environment and sustainability which is a major factor at the moment in design. I myself travel to Uni on the train and I never know what to do with my tickets, they just end up at the bottom of my bag. Other did it through humour. one female decided to have a picture of a penis close up as the front of her business card on the back it read, ‘now that I have your attention.’ That would be one card you could spot easily in a pile. Another has got an illustration image of a woman in stockings and suspenders and you lift up her pants and it says ‘please hire me.’ This brings both humour and interactivity together. Jessica Crass has designed a typographic card using mustard and white colours but has added a bit of humour about her surname. Crass id written largely on the front of the card on the back it reads, ‘my name not my nature.’ Just that little something to make you remembered helps I think I certainly noticed it.
One business card had a fake moustache added toi it and underneath the words ‘ideas to smooth your moustache too.’ The back of the card isn’t very exciting but the whole interactive business card with added humour does work. Another card with a use of humour is one by Kayleigh Allen she uses fluorescent ink to print, ‘Another bloody student.’
One University I can’t remember which one had theses as their business cards there’s a barcode on the back which you put in a scanner that brings up the pdf of the person so you can view a variety of their work. There is a card by Lee Lok Neville which I didn’t realise till later was 2 cards in 1. This means a business card has been wasted it’s an easy mistake to make.
Some business cards are created with other materials such as plastic, these also stand out because of its material not what’s on it, is this a good thing?
Most business cards are a regular rectangular size. Others re different shapes and sizes. One was a beer mat which had a design and typeface to match the idea. I really like this one, the only problem was colour as the type in some places isn’;t very legible. Two girls made their business cards that little bit special. One was the colour and feel of an orange peel it’s a shame it didn’t smell like one. She would have had to think about the colours and paper a little bit more than others. Another girl had a plain card but on the back was that personal touch she had an apple stick stuck at the back with the slogan,’fresh and sweet.’ and the year, this i believe was a great personal touch too it. One girl made her business card into a CV it has her contact details, experience skills and qualifications. It’s done to a professional standard.
One university made cards which had the product description and contact description and contact details. The images of the product are photographed well with a description of what it is and for. Finally the sam,e girl who created her business card as a CV had her own pens designed too.
Next Year
To get to the standard of presentation some universities did fundraising for us needs to start asap. We need to think about how to sell ourselves. For my negotiated studies I would like to spend a week or two creating my own identity and create my business cards ready for the design world. I think a book needs to be created too to give out, business cards need to be next to the work not on the table and should be personal.
MOS Mandalas
Joss from the third year today needed help to create a Ministry of Sound Mandalas for her brief. Me and Emily gave her our help. She had different things to create it which were flowers and spices. She had created it based on the ministry of sound logo as the brief was to Create exciting and innovative applications of the Ministry of Sound logo. The aroma of the flowers made it that little bit nicer. It was fun to do but took longer than Joss expected.
We started pulling petals off flowers too use for it.
We then used the flowers to create a mandalas Joss designed.
Here is the finished Mandalas we then got students to walk all over it because that’s what happens to them in their cultural environment.
Creative Futures Week
JP Creative
The first talk I went to was by Paul Roberts he helped you realise what the design industry is like and how you need to stand out to get noticed. He told us to learn about the agencies your applying for and relate your work to the designer. To get their attention perhaps find a novel creative mailer to send to agencies. He advised us to get experience and have a quality portfolio. The shift of design is going to digital so experience with web design is essential. Also bullet pointed what you should or might be asked in an interview such as What interests you about the company and why should we hire you?
This was a very helpful insight into applying for jobs and getting noticed in the design industry.
The next talk I went to was Gareth a ex student from the art school who had been in the design industry for a few months, it was great to learn from him what it’s like the first year out of university. He also gave great tips on how to get noticed and gave us a list of design blogs that I found interesting.
I then went to a talk by Steve Rooke who has worked for various companies such as J Walter Thompson. He explained the key points he wished he’d been told before going into the industry. Work is always feast or famine you always get too much or too little. Don’t be too precious about your work. Ask questions about the brief you are given.
Deconstructing Visual Research
I love playing tetris so as i saw this on ffffound i thought it was a brilliant installation piece. These were placed in alley ways and are light boxes so at night they create a completely different effect. I would of loved to have walked through the alley , you just feel like joining them together and play giant tetris. Would it look as good if they were piled up of one another lit up? The colours are really effective.
Donatos Sandwich Brief
The brief was to create a fresh sandwich packaging for Donatos an American food chain.
donatosresearch.blogspot.com/
Sandwich Packaging
This sandwich shows a large area of the sandwich due to it’s large window showing the customer exactly what they are having. The use of green gives it that spring feel which relates to the fact that it’s `spring sandwich of the week`. There is no description of what the sandwich is but does it need that as the window shows you what’s in it. Capital letters are used throughout but as there’s little text on the front it works it would definitely standout more on the shelf. The cardboard packaging makes it easier to recycle. It is a basic triangle box but has been designed to the best intentions of showing the public what’s in their sandwich.
Parts of the text isn’t legible from far away. The paintbrush swoop makes the sandwich look fun. Colour is co-ordinated to the sandwich. It’s also a triangular box but it opens in a different way creating a dinner plate to use. The window isn’t as big as the EAT box but still shows both sandwiches and you can see whats in them. Nutritional info is on the front which is a plus as now a days people like to know about calories, especially women.
An eco-friendly packaging is good because it’s bio-degradable. The problem is that you can’t see the sandwich until you’ve purchased it because it’s packaging surrounds the contents with no plastic window. The image on the packaging is a photo of a sandwich but doesn’t mean the sandwich will look like that. I like the napkin idea as you can put all the information on it. It also looks like you can’t fit a whole sandwich in it.
This is a way to package a sandwich I haven’t seen before. If you look at it face on you can’t see what is in the sandwich but info is provided. The cherry tomato is a good idea but not everyone likes tomatoes so it could be wasted. There is alot of plastic used which isn’t very green. The stickers don’t realty go with the type on the sandwich box due to it’s colour.
/www.alexostrowski.com/
I have looked at Alex Ostrowski website and find it really interesting. His work throughout looks like he’s playing and having fun with his ideas which is great factor to keep after graduating University.
When I got to a stage where I felt my ideas weren’t going anywhere I got inspiration from this years YCN book cover. The use of collage made the book look bright and fun. The brief wasn’t fun at the time and I needed to do something completely different and fun. So i decided to make my own collages using different sorts of paper. I made a rainbow, sun, hill and the sea.
Final Board
To print out a final board for the donatos brief was a great success as I had never before got to the print stage in a brief. It might not have been perfect but I met the deadline and had a final print on the wall as asked. Factors I didn’t think about whilst setting out my board was the layout and I didn’t have a description on it to tell the clients what it was about. These factors I have looked at more carefully when setting out my board for future projects.
Type in context
I was looking on FFFFOUND and found these images of type in context. You don’t have to read the type to realise what it is as it show you what it is by the way it’s presented such as the “FALL” one is falling over and the “ANTS” are a trail of ants. It’s a fun way of making type.
These examples of type in context reminds me of my glow stick type face I created at the beginning of year two.
